Lavin for H&M

H&M is the Swedish store that everybody loves. You can find it in most of the European/American cities. But I don't think H&M needs an introduction.

This store has already collaborated with big designers such as Jimmy Choo and Mathew Williamson, but this Fall/Winter is Lanvin's time. Alber Elbaz projected his fashion sense on this campaign full of carnality, fun and high heels.

Here is the video so you can see how Sweeden works it.

Gustavo.

Accesories.

I always mention accesories but I never dedicated a post about them. Im gonna do it now just because I love them.

You can have the best cloth you can ask for. Ermenegildo Zegna shoes, Dolce & Gabanna jeans, Lanvin shirt and Burberry Jacket… they may look great, but not amazing. That’s why you need accesories.

The quantity of accesories depends on the occasion, you shall not wear 20 accesories if you are using a suit. Just no.

I already said that there are no problems with using lots of accesories as long as you know how to mix them. 

Necklaces look better if they have a long chain and a nice pendant. I’d rather use a big pendant than a little one, but it is your choice. 

                                                              (TOPMAN: 16$/20$/20$)

(Urban Outfitters 28$/ TOPMAN 40$/ Urban Outfitters 18$)

Now, bracelets: I recommend to mix some big bracelets with some littles. A big NO NO are those tissues bracelets that look like taken from an amazonian indigenous, big difference between Tribal and, well… rival. You can also add to your wrist a classic gold Casio, just to have that golden touch.

(TOPMAN 24$/24$/Urban Outfitters 14$)

                              (Casio 24$)

And we can be edgy and add a little more to that hand: rings. But using rings is delicate, you have to really know how to place it and if you are going to use more than 1 is better to avoid looking like a crazy emo.

(TOPMAN 15$/20$/16$)

A hat will fit perfectly fit even if it’s either raining or sunny, because hats are for every occasion.

(TOPMAN 32$/Zara 25$)

I’m one of those who criticize people who use glasses and they have no eyeproblems. But you are free. So for those people who use glasses you MUST throw away the metal-made kind of glasses and change them for plastic-geek-alike ones.

(21men 6$/TOPMAN 26$)

And to defeat sun (or at least look great when there is too much) you should use well-made sunglasses. Who is better in making sunglasses than RayBan? (in an affordable price). Don’t throw away your classics (really popular) Wayfarers or Aviator, they will always fit. But say HELLO! to new kinds of sunglasses that are just taking it. 

(Cats 135$/ClubMasters 145$/Outdoorsman 195$ - RayBan)

There you have it. Accesories are as vital as clothes. 

Gustavo.

Oversized is hotter than tight.

What I seriously love about fashion is that one day something is ON and next day the total oposite thing is even more ON. I’m mentioning that because few months ago it was like HAWT using tight shirts, but now you can see that changed.

So, I’m incurring you to use oversized (not rapper or hiphoper) cool shirts:

Don’t be affraid of looking fat, I can say that using bigger shirts makes you look skinnier, and the Olsen sisters can agree with me in that!

You can always fit a perfect oversized with a casual blazer (I hate when people say blazers are too formal, don’t you?) or a light cardigan

I recommend to use skinny jeans, looks better when the top is big and the bottom is tight, just saying. Perhaps some carrot jeans, you know, just to break the pattern.

Feel free to use as many accesories you want (we already talk about that).

And the shoes, well.. be creative.

Gustavo.

Denim.

It took me quite long to understand how in hell should I wearDenim. Not a secret that denim was quite famous in 80s and 90s, but not so much at the beginning of the century. Now it’s back and ready to rock.

It isn’t difficult to wear a Jean (duh), the hard thing is how to wear a denim shirt or jacket, so I’ll try to help a little. If you are wearing a denim shirt-jacket make sure its color is way ligther or darker than the jean so you can have balance. We don’t want you to look like a onecolorteletubbie. I think it’s better to have a white t-shirt underneath the shirt or jacket. Too much denim can break some eyes, I want you to break some hearts :). 

So, the million dolars question: What if I want to wear a Denim Jacket, Denim Shirt and Jeans?. Easy: NO!. But I have 2 good alternatives for that:

1- Leather Jacket

2- Military Jacket

Casual, cool and fresh. Now you see?, it is not that difficult to wear denim.

Gustavo.

Boots and summer.

Finally there is a way to wear boots in summer and it is puting a short on it. If you are a big fan of boots and you want to wear them in the heat you have to Keep Calm and bring the fresh cloth. It is not a secret that boots and jeans would make you die of hotness, and not in the sexy way. Lately I’ve been browsing in fashion websites like lookbook and GQ and i gotta say they are full of short shorts and not-so-high-boots.

I recommend to match those notlong shorts with a branded tshirt and a light shirt over it. Otherwise, the accesories are as important as the cloth, and now you are free to use how many bracelets and necklaces you want, tho I recommend a maximun of 3-4 bracelets and 2-3 necklaces, a ring would be appropiate for the outfit aswell.

Do not forget the sunglasses. Summer is full of sun fun.

Gustavo.